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Ride like the Pros

Ridley and the Lotto Team, they have been partners since 2005. In all those years the most famous riders, such as Cadel Evans, Robbie McEwen, Greg Van Avermaet and Andre Greipel raced on Ridley together with their Lotto team mates.

The story behind the development of the Noah Fast

Designing the fastest road bike with the best fit ever. That was the goal of the prestigious project named ‘Noah Fast’. With this in mind, our R&D engineers set out to give it their absolute best effort to investigate the borders of aerodynamics. This would require our engineers to create something new. Something better. Something […]

#thefinalbreakaway: Recap of a bikepacking trip on the X-Trail Carbon

Pro cyclists travel the world for cycling. They train, they race and they’re always on their bike. But never without a strictly predefined schedule in mind. Working towards goals and preparing for the next big race they meticulously plan their daily habits in function of their training scheme. But make no mistake, sometimes they would […]

Gravel or Cyclocross: Which choice would you make?

You like riding off-road. It can be muddy, or dry as dust. Through forests, over fields and back on the road. You prefer drop handlebars. That means you’re a CX enthusiast. Or, no wait, maybe you’re an all-road lover. Perhaps both? What is the difference between a cyclocross bike and an all-road bike? They both […]

2x Silver and a first ever professional Bronze at the Worlds

Three World Championship medals. Never have the UCI Worlds been so fertile for Ridley. A silver medal for Brent Van Moer’s Dean FAST in the U23 ITT on Monday and another silver for Bjorg Lambrecht’s Helium SLX in the U23 road race on Friday. But the cherry on the pie was Victor Campenaerts’ Belgian Blue bullet time with his Dean FAST on Wednesday. […]

Thomas De Gendt crowns himself Vuelta King of Mountain

Choosing the right escape. Attacking. Don’t look back. This is Thomas De Gendt. De Gendt isn’t just an ordinary cyclist. He’s anatypical rider without attitude who rather prefers to attack than to hide in the peloton’s belly. Doing the lead-out for Greipel’s sprint? Too much wriggling. Warming up for a time trial? He doesn’t believe […]

Vuelta stage win for Wallays on the Helium SLX

A flat stage with a traditional scenario. The La Vuelta 18th stage from Ejea de los Caballeros to Lleida was an excellent opportunity for sprinters to show their fast legs after the hills of the last exhausting days. A trio with the Belgian Lotto Soudal rider Jelle Wallays, Sven Erik Bystrom (UAE) and Jetse Bol (Burgos) […]

Giro Rosa stage victory for Marianne Vos on her Aura SLX

The Giro Rosa, the female counterpart of the Giro d’Italia and the longest multiple stage race in female cycling. Every stage is raced like a classic: hectic and fast. After a hard day on Italian soil, Marianne Vos took the victory during stage 8 on her Aura SLX.