Ridley has announced Norco as the new Canadian distributor taking over from August 1 2009. After years of successful collaboration, Ridley Bikes and Vellend Tech have mutually decided to end their partnership. Ridley International Sales Manager Jo McAleer says – “We thank the Vellend Tech team for their commitment to building the Ridley brand and we wish them all the best for the future. We are very much looking forward to partnering with Norco with their in depth understanding on the Canadian market and their sales support strategy. Collaborating with Norco will really enhance the level of customer service for Ridley dealers with improved stock availability across the country thanks to their twin warehouse locations in Ontario and Vancouver.” Ridley, the world leaders in cyclocross, has just launched their new 2010 cross range which will be available from Norco at the end of August. The range sees Ridley being one of the first to introduce cross models with 1.5” oversized head tubes for improved handling and new mud clearance technology.
The 2010 road collection will be available from Norco in September which includes the flagship models the Noah and Dean that feature Ridley’s patented aero technology R-flow jet foils and R-surface paint. 2009 is an important year of building the foundations for the brand’s future with the 4-year sponsorship of the new Katusha team and important internal investment. This year sees a move to larger premises and the introduction of a new computer system that will enable Ridley to respond quickly to market demands and increase their level of customer service. Norco VP of bicycles Dave Overgaard says – “We are very pleased about the opportunity to partner with Ridley for distribution in the Canadian market. Their world class, innovative products are “best in class” and will be an excellent addition to our distributed brands.” For more information on the Ridley range, please visit www.ridley-bikes.com www.thefastestbikeintheworld.com or contact Norco at 1800-6638916 for western Canadian dealers and 1800-2632344 for eastern Canada.