Ridley is increasingly active in the mountain bike world. Cyclocross riders like Tom Meeusen and Kevin Pauwels are riding their MTB more and more in preparation for the cross season. Their goal was to qualify themselves for the Olympics in 2012, but that did not work out. Kevin Pauwels did become Belgian MTB champion for the second year in a row, after a tight sprint with Kevin van Hoovels.
Along with 4ZA, Ridley is sponsoring the duo Mike Mulkens and Ron Dezittere. Their goal is to perform well in the legendary Transalp, and all the races leading up to this event.