The cooperation with our professional teams is very important for the development of our products. We work very closely together with the riders and mechanics to continuously improve our products. Their feedback is crucial for our R&D department. All teams ride with Ridley stock frames, which allows us to test consumer products in extreme conditions before they are launched.
At Ridley, we want to take our responsibility in the development of Belgian cycling. Next to the Belgian Lotto-Soudal WorldTour team, we also support the Walloon continental teams Wallonie-Bruxelles and Color Code-Aquality Protect. By doing this, we have created a training program where young talents from our many youth teams can grow to the highest level.
We apply the same strategy in cyclocross. Our two top teams, Telenet-Fidea and Sunweb-Napoleon Games, both have a junior team next to the elite riders. This way, young talents are given the opportunity to develop and learn from the pros.
The female riders are not ignored as well. Next to the Lotto-Soudal Ladies team, Topsport-Vlaanderen - Pro-duo - Ridley and Telenet-Fidea also represent our brand in the female peloton, and this in various disciplines (road-cross-track-MTB).