The revelation of past cycling season is definitely the Omega Pharma Lotto cycling team. The team split up and both sponsors started a new team with new sponsors. Lotto teamed with Belisol and a new World Tour team was born, Lotto Belisol Cycling Team www.lottobelisol.be . The management in this new team is Belgian. Ridley Bikes, a Belgiuan bike manufacturer will be sponsoring with high tech bikes. Our slogan "We Are belgium" stands in line with the team philosophy. The riders of the team obviously take maximum advantage of the high-tech Ridley Bikes. The riders will race the World Tour with the Ridley Noah FAST or Helium. The Noah FAST gives an extra punch for the sprint where the Helium is the excellent weapon for the spring classics. Success guaranteed with Jurgen Van Den Broeck, Jelle Vanendert, André Greipel, Jürgen Roelandts and Co. Ridley obviously contributes to the development of young cycling talent in Flanders by sponsoring the best U23 teams in Belgium as Lotto Belisol U23 and Ovyta Eijssen Acrog cycling team.
Ridley also tries to support young talent outside of Belgium. In Italy we sponsor U23 Team Colpack, and in Norway the U23 Team Østerhus Ridley. Both teams have had some successed this year, with some riders moving up to a World Tour team.