• Sign up for our monthly updates, news and special offers Click here

#BeTOUGH

Are you ready to #BeTOUGH

Every one of our Ridley bikes is designed to excel, from André Greipel’s Noah SL to the leisure rider’s Liz A model. Looking to climb the arduous Alpes d’Huez switchback, experience the teeth-chattering cobbled Arenburg Forest sector of Paris-Roubaix? Or is your thing more technical singletrack, possibly knee-deep mud? Maybe you want to tackle that 7-day bike tour through the rolling terrain of the Burgundy vineyards. What you choose to conquer is completely up to you. Your Ridley will be by your side, to best prepare you to #BeTOUGH. Use this hashtag on social media to share your adventures with the Ridley community. 

We ride.
We ride hard.
We do not complain.
We take our pull.
Rain does not stop us.
The harder the wind blows, the stronger we get.
Cobbles do not faze us, they only push us to go faster.
Mountains are conquered, not avoided.
Honor is paramount.
Bikes are tools to accomplish our goals.
We get them dirty and we polish them clean.
We are humble.
Our legs speak, our mouths do not.
Words are hollow, actions tell all.
Inner strength drives us.
We are more determined and committed than those around us.
We are competitive not with others but with ourselves.
When we fall off, we get back on.
We do not stop until we reach our goal.

How #BeTOUGH our athletes are