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#BeTOUGH

Are you ready to #BeTOUGH

From André Greipel’s Noah SL until the Liz of a tour biker, every Ridley Bike is made to excel. It doesn’t always have to be a victory in a race. To us conquering a hilly track or the top of a feared mountain pass count as well. And why not a highly technical singletrack or a deep mud section? What you want to conquer is something we leave up to you. Everyone will experience their moment of glory. Use our #BeTOUGH hashtag and share your escapades with us and the Ridley community.

We ride.
We ride hard.
We do not complain.
We take our pull.
Rain does not stop us.
The harder the wind blows, the stronger we get.
Cobbles do not faze us, they only push us to go faster.
Mountains are conquered, not avoided.
Honor is paramount.
Bikes are tools to accomplish our goals.
We get them dirty and we polish them clean.
We are humble.
Our legs speak, our mouths do not.
Words are hollow, actions tell all.
Inner strength drives us.
We are more determined and committed than those around us.
We are competitive not with others but with ourselves.
When we fall off, we get back on.
We do not stop until we reach our goal.

How #BeTOUGH are our athletes