Archives of Stories

Ridley was into gravel bikes even before it was a big ‘thing’. When we launched our first-generation X-Trails we didn’t know the segment would be called ‘Gravel’, so we named it ‘All-Road’. Now we know better. Gravel has grown into one of the most promising markets within cycling. And let’s be honest, one of the […]

From Robbie McEwen to Caleb Ewan. Our Noah has come a long way. Launched for the first time in the 2006 Tour de France, with an immediate Green Jersey podium in Paris. Much has changed, but some things didn’t. The Noah has evolved into the Noah Fast, but is still the preferred bike of Australia’s […]

The ‘Muur van Geraardsbergen’, perhaps one of the most famous climbs in the Tour of Flanders. This climb contains so much history, we don’t really know where to start. In those early years, they climbed the Kloosterstraat, behind the town center. Some say the race wasn’t important enough back then and therefore not allowed to […]

We covered the ‘Flying Moustache’ in detail two weeks ago. But that’s not all. Which suit is Victor Campenaerts wearing? Does he have a custom made helmet? What about his shoes, they are new, right? Discover every piece of information that will finalize our coverage of his equipment.

Do you know what’s the most difficult about the Oude Kwaremont? The part after the actual climb. Every time we ride it, we swear on the first part, but we die on the second. If you’re riding towards the Kwaremont, the road suddenly changes from concrete to cobblestones. Really bad cobblestones. Higgledy-piggledy paved or just […]

Breaking records. It’s about the bike, but even more about the athlete. The Flying Moustache is perfectly tailored to Victor’s needs, but what can we learn about his time trial position? What makes him and his time trial position eligible for succeeding the challenge? “The lower the handlebar, the faster you go?!”

Flanders. Cobbles. Steep slopes. Cycling champions. Few can use the “Made in Belgium” or “Made for cobbles” quality mark. We can. To celebrate that, we headed for the Flemish Ardennes with our Fenix SL Disc. We took a Lotto Soudal pro with us and drummed a “regional de l’étape” for a day of devouring cobblestones.

Take a look at Victor Campenaerts’ record bike, isn’t she a beauty? We think it’s time, with 3 weeks to go, to take a deep dive into Victor’s bike and explore the technology behind the Flying Moustache (thousands of Belgians voted for this remarkable name on the leading Belgian sports media website sporza.be).

Details make the difference. It’s a known saying and Victor truly believes it. Especially when in the position to break the World Hour Record. You notice it in everything he does. While we were zooming in on his preparation in Namibia, the following photo was taken. 

Namibia, not your everyday cycling destination. But exactly the place where Victor Campenaerts spent his time preparing for his World Hour Record (timed by Tissot) attempt on April 16 or 17. Not just for the exotics, the European ITT champ had some very specific reasons to choose that spot for his training camp. “Definitely not […]