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Win a Yellow Noah Fast through Vive le Vélo – all proceeds go to Kom op tegen Kanker

Win a Yellow Noah Fast through Vive le Vélo – all proceeds go to Kom op tegen Kanker

Torstein Træen is currently wearing the yellow jersey at the Tour de France, but the Norwegian has already overcome his share of adversity. In 2022, he was diagnosed with testicular cancer. Fortunately, doctors caught the disease at an early stage, allowing him to make a full recovery. Because so many people are still fighting this devastating illness, we've decided to dedicate a replica of his yellow Noah Fast to a good cause. You can win it through Vive le Vélo. Text "GELE FIETS" to 4342. Please note: the number only works from within Belgium.

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From Beringen to the Tour: how the yellow jersey led to a one-of-a-kind Ridley Noah Fast

From Beringen to the Tour: how the yellow jersey led to a one-of-a-kind Ridley Noah Fast

Some moments in cycling are bigger than a stage victory. When a rider pulls on the yellow jersey at the Tour de France, they make history. Not only for themselves, but also for everyone who helped them along the way. For their team. For their supporters. And sometimes even for the brand they ride. That's exactly what happened when Torstein Træen claimed the yellow jersey after stage four of the 2026 Tour de France. At Ridley, we celebrated the moment like every cycling fan would. But before the champagne had even cooled, a new plan was already taking shape inside our factory in Beringen. Because a yellow jersey deserves a yellow bike.