Ridley ambassadeurs en samenwerkingen

Jelle Geens is a Belgian triathlete from Heusden-Zolder, just a few kilometers from our factory. He has already competed three times in the Olympic Games. In 2024, he was crowned World Champion 70.3 Ironman in Dean Fast – the icing on the cake of a thriving partnership. Jelle also became the first test rider of the new Triton Fast, on which he continues to push his personal bests.

Louis Naeyaert claimed the European Half-Distance Triathlon title in 2023. In Menen, he completed the 1.9 km swim, 90 km bike, and 21 km run in an impressive 3:45:47. A year later, he earned bronze at the Long Distance World Championships. As a military firefighter, he also supports his colleagues in preparing for endurance events.

The six-time indoor rowing world champion uses the bike to expand his training. We support the Limburger with a Grifn and have already had the pleasure of welcoming Lemmelijn several times on our social rides.

As a bicycle manufacturer, we collaborate with Belgian Cycling. It is an honor to support the national federation in tackling the challenges of competitive cycling. Thanks to this partnership, riders such as Lotte Kopecky, World Champion Lindsay De Vylder, and the women’s pursuit team have already raced on our lightning-fast track bikes. Even the national coaches proudly ride our machines in the iconic Belgian blue colors.

The cycling federation for recreational and competitive cyclists receives our assistance in supporting its members and in logistics at events such as the Cycling Vlaanderen Classics or training camps for young riders. The 60,000 members of Cycling Vlaanderen also receive a discount on bikes and accessories from Belgian Cycling Factory.

Since 2026, Ridley has been collaborating with Kevin Panhuyzen through dealer Fietsen Storms. The rider from Limburg is a former professional mountain biker who shifted his focus to the gravel circuit after a heavy crash at the World Championships. He has since become a consistent presence at the front of the field and showcases his custom ASTR RS in Europe’s biggest gravel classics. In addition, he is also a familiar face at the Cape Epic. Kevin is a great example of how we like to collaborate closely with our dealers.

German triathlete Lena Meißner has shown strong progression from sprint to middle distance, culminating in a European title at the Ironman 70.3 in Jönköping. In 2026 she will compete on the Ridley Triton Fast, supported locally by Tri Shop Saar. Lena combines elite racing with university studies.

From Loughborough, GBR, Rebecca Anderbury has built international momentum with a 70.3 victory and a top-15 at the World Championship. She began racing on the Triton Fast at the end of 2025 (including the World Championship in Marbella) and continues the partnership into 2026. Her pink Triton Fast and complementary Ridley Noah Fast 3.0 for training and select events are key parts of her season.

Almost a hundred years ago, Polish world traveler Kazimierz Nowak was one of the very first bikepackers on earth. He left his front door to cycle all the way to the southernmost point of Africa. Along the way, he wrote hundreds of articles that were published in newspapers back home. Cultural scientist Tom Ysewijn wrote the masterpiece Alone Through Africa about his journey. The story caught the attention of actor Titus De Voogdt, who, together with content creator Jeroen Franssens and Ysewijn himself, set off to Africa on our Kanzo Adventure Alu bikes for the Nowak podcast.