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Free Pure Line

Get your Free PL code 
The road cycling season is about to start. Soon you will be riding your favorite roads again and maybe you have been dreaming in winter about riding your own unique bike. Well, this is your chance.

Since Ridley was founded as a frame painter with a focus on quality and craftsmanship we want to highlight our roots with the Free Pure Line promotion. Our Pure Line program offers you the chance to create your own combination of one of the 6 available designs and 42 colors.

From January 15 until March 1 you can enjoy this promotion and Pure Line your bike for free (value € 250,00)!

How does it work?

1. Fill out the form below and subscribe to receive your Free Pure Line code in your mailbox.
2. Go to the Customizer below.
3. Click on the bike range & type of your choice.
4. Choose your favorite design.**
5. Choose your colors & matt/gloss.
6. Download your design by clicking on 'Next Steps'.
7. Print your design and give it to your Ridley dealer together with the Free Pure Line code when you order the bike.
8. You can find a list of Ridley dealers at the bottom of this page.
9. The bike will be delivered at your Ridley dealer ± 8 weeks**** after order inbound.
10. You are now the owner of your own unique Ridley bike, we wish you a lot of cycling pleasure. #BeTOUGH!

Share this news with your cycling friends. The Free Pure Line vouchers*** are available until March 1, 2019.

Subscribe and receive the voucher!

Customize your bike!

Discover the closest dealer nearby your place!

Discover the dealers, click to activate
      ** This voucher is applicable on the Pure Line designs only (Purest, Team, Heritage, Classic Heritage, Classic and XL). 
      *** Conditions of this voucher:
                      - This code is only applicable when buying a new Ridley
                      - This code cannot be combined with any other discounts / actions
                      - This code can only be redeemed at an official participating Ridley authorised dealer
                      - This code expires at March 15, 2019
                      - This code is only applicable for one voucher per member
                      - This code is only available for models where Pure Line paint is available
      **** Delivery time can fluctuate depending on production capacity and stock availability of Race Productions NV. 8 weeks is an indication of leadtime. Correct lead time will be communicated on order confirmation.