King and Queen visit Ridley HQ

The Royal Couple discovered everything about Ridley
On the 24th of May we had the honour to welcome the King and Queen of Belgium at the headquarters of Belgian Cycling Factory.

The day started with a stop at our partners of Flanders Bike Valley. There they learned how the Ridley bikes are tested in the wind tunnel and how we are striving to develop every aspect of aerodynamics on our bikes.

Second stop: Belgian Cycling Factory headquarters. This visit went through our factory and the painting department. The Royal Couple could see with their own eyes how every bike is individually handmade with a high standard of quality in mind. They took the time to have a talk with our employees and paying a close attention to the design of our bikes.

At the end of the tour they got a clear vision on how we are able to play a prominent role in the cycling industry worldwide as a Belgian manufacturer. To continue their visit through the region they took, how could it be otherwise when you’ve just visited a cycling factory, the bicycle.