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Tim Wellens does what he came for in Caltagirone

This is why Tim Wellens came to the Giro d’Italia. The Belgian has won the first hilly finish stage in Caltagirone by sprinting everyone out of his wheel. A super strong victory and an extraordinary highlight after just missing the pink jersey on Friday with Victor Campenaerts.

Iron Man Adam Hansen honored with custom design

Aussie Adam Hansen will start his 20th consecutive Grand Tour on Friday in Jerusalem for the opener of this year’s Giro d’Italia. To honor this record we have made a custom design for the Helium SLX and Noah SL Disc Aero+ that he will ride through Israel and Italy. 

He just went out for a ride on his Helium SLX in Tour de Romandie

Thomas De Gendt has done it again. The man’s like clockwork when it comes to finishing long escapes in World Tour races. In the second stage of the Tour de Romandie he went in the breakaway accompanied by 4 riders from which teammate and fellow big engine Victor Campenaerts was one of them. No one […]

Perfect teamwork finished by Tim Wellens in Brabantse Pijl

Tim Wellens has finished the perfect teamwork in the Brabantse Pijl on his Helium SLX. The Belgian won after an unexpected attack between the steep hills south of Brussels, following strong performances of Van der Sande and Vanendert prior to his move. Benoot sprinted to the podium as well.

The Tour of Flanders: the most fabulous of all Flemish festivals

The Tour of Flanders, or better, ‘Flanders’ finest’. One of the five Monuments in modern day cycling. But definitely our number 1, our highlight of the year. The day Belgium is standing still and all inhabitants join the celebration of the most fabulous of all Flemish festivals. The Tour of Flanders has become a metaphor […]

De Gendt wins another stage on Catalan soil with his Helium SLX

Thomas De Gendt has successfully completed another attack by winning the thirth stage of the Volta Ciclista a Catalunya on his Helium SLX. The Belgian went in the breakaway with 4 fellow riders, but he was the only one able to stay ahead of the peloton. On top of the win he takes the lead […]

Benoot wins most #BeTOUGH race of the year on Helium SLX

Tiesj Benoot has won the Strade Bianche in Siena, which can be seen as the most #BeTOUGH race of the year. The 23-year old Belgian won a man to man battle from French mountain goat Romain Bardet and world champion cyclocross Wout Van Aert. One to be very proud of!