Ridley Pro Teams


Lotto Soudal Pro Cycling Team

Lotto began sponsoring a pro cycling team back in 1985, making them one of the longest running sponsors in the industry. Over the years, they’ve taken on co-sponsors to their team, such as Omega-Pharma and more recently Belisol.

But in 2015, when Lotto founded the Lotto Cycling Project, it meant that every sponsor of the Lotto WorldTour Team must now agree to a long term commitment. This includes current co-sponsor Soudal (Belgian adhesives manufacturer) and Ridley Bikes. It’s a commitment we gladly take on, considering the mission of this project!

What the Lotto Cycling Project does, is guarantee the future of not only the Lotto Soudal team, but also that of the U23 and Ladies team. With this certainty, the teams can focus solely on their ambitions of striving for victory straight up to the highest WorldTour level. It also makes it possible for Lotto Soudal to help in developing young Belgian talents, and support women’s cycling in Belgium.

Representing the elite men are names like Caleb Ewan and Thomas De Gendt, as well as 2018 Strade Bianche winner Tiesj Benoot and European ITT Champion Victor Campenaerts. Successes in 2018 include victories at World Tour races like Tour de Romandie, Giro d'Italia and Vuelta a España . Their weapons of choice are our Ridley Noah Fast, Helium SLX and Fenix SL. They switch between these bikes depending on the type of race.