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Bjorg Lambrecht wins first professional victory on a Helium SLX

Despite being a neopro, the young talented rider of Lotto Soudal wanted to test his capabilities during the Tour des Fjords. On the last hill of the race he was able to show his explosiveness. “For me this victory is a dream coming true”, said an amused Lambrecht.

Second day, second victory for André Greipel and the Noah SL

German Lotto Soudal sprinter André Greipel has won the second stage of the Baloise Belgium Tour, after he did the same job yesterday in the bunch sprint. He was again the fasted of the whole peloton and will keep the leader’s jersey around his shoulders in time trial of tomorrow.

King and Queen visit Ridley HQ

On the 24th of May we had the honour to welcome the King and Queen of Belgium at the headquarters of Belgian Cycling Factory.

A new landmark in cycling, the Campagnolo 12speed groupset on a Ridley bike

In its rich history, Campagnolo has definitely shaped modern cycling. In 2009 the Italian manufacturer announced 11speed shifting and despite some criticism, it became the standard in the industry. To remark its 85th anniversary, Campagnolo has launched the first ever 12speed groupset and maybe a future standard in modern cycling?

Tim Wellens does what he came for in Caltagirone

This is why Tim Wellens came to the Giro d’Italia. The Belgian has won the first hilly finish stage in Caltagirone by sprinting everyone out of his wheel. A super strong victory and an extraordinary highlight after just missing the pink jersey on Friday with Victor Campenaerts.

Iron Man Adam Hansen honored with custom design

Aussie Adam Hansen will start his 20th consecutive Grand Tour on Friday in Jerusalem for the opener of this year’s Giro d’Italia. To honor this record we have made a custom design for the Helium SLX and Noah SL Disc Aero+ that he will ride through Israel and Italy. 

He just went out for a ride on his Helium SLX in Tour de Romandie

Thomas De Gendt has done it again. The man’s like clockwork when it comes to finishing long escapes in World Tour races. In the second stage of the Tour de Romandie he went in the breakaway accompanied by 4 riders from which teammate and fellow big engine Victor Campenaerts was one of them. No one […]

Perfect teamwork finished by Tim Wellens in Brabantse Pijl

Tim Wellens has finished the perfect teamwork in the Brabantse Pijl on his Helium SLX. The Belgian won after an unexpected attack between the steep hills south of Brussels, following strong performances of Van der Sande and Vanendert prior to his move. Benoot sprinted to the podium as well.

The Tour of Flanders: the most fabulous of all Flemish festivals

The Tour of Flanders, or better, ‘Flanders’ finest’. One of the five Monuments in modern day cycling. But definitely our number 1, our highlight of the year. The day Belgium is standing still and all inhabitants join the celebration of the most fabulous of all Flemish festivals. The Tour of Flanders has become a metaphor […]

De Gendt wins another stage on Catalan soil with his Helium SLX

Thomas De Gendt has successfully completed another attack by winning the thirth stage of the Volta Ciclista a Catalunya on his Helium SLX. The Belgian went in the breakaway with 4 fellow riders, but he was the only one able to stay ahead of the peloton. On top of the win he takes the lead […]

Benoot wins most #BeTOUGH race of the year on Helium SLX

Tiesj Benoot has won the Strade Bianche in Siena, which can be seen as the most #BeTOUGH race of the year. The 23-year old Belgian won a man to man battle from French mountain goat Romain Bardet and world champion cyclocross Wout Van Aert. One to be very proud of!

A world champion and silver medal

Eli Iserbyt has ridden his X-Night SL to the U23 world title cyclocross in Valkenburg. After winning the European title earlier this season the young Belgian adds an even bigger victory to his 2018 season tally.

Wellens & Wallays add victory 3 and 4

Tim Wellens en Jelle Wallays have added two more victories in the team’s inaugural races of the new season. Where André Greipel has won in his first 2018 kilometers Down Under, Wellens crossed the line first in the Trofeo Serra de Tramuntana, part of the Challenge Mallorca. Jelle Wallays did the same in the Vuelta […]

Greipel jumps to win in TDU

André Greipel has closed the Tour Down Under with a second stage win. In the streets of South Australia’s capital Adelaide the German jumped out of Caleb Ewan’s wheel just before the finish line. A perfect timing in which is already his 18th win in the Tour Down Under. An astonishing record.

The Gorilla unleashes his power at TDU

The first World Tour race of the year has immediately brought success to Lotto Soudal. André Greipel, also known as the Gorilla, unleashed his power at 100m from the finish line and the German drove his Noah SL straight to his first win of the season. Tomorrow he will start in Unley wearing the Ochre […]

Lotto Soudal is ready for the new year

New season coming up! The Australian Nats are already finished and the Classics are getting closer (yes, we count the days until the first Belgian Classic). Our Lotto Soudal team is ready to race. Some are already Down Under, some are going to Argentina and others are training again in Mallorca. 

Snow offers a new dimension to cyclo-cross in Overijse

Snow has added a new dimension to the already epic cyclocross races at this time of the year. The riders attacked the track in Overijse under the first white carpet of this winter season. A real moodsetter for Belgian ‘veldrijden’ and another example of why you should try to engage in or visit a cyclocross […]

Mud being served for supper at cyclo-cross Gavere

The cyclocross race in Gavere has a well-known reputation. The military domain track offers the highest standard in mud, deep grooves, sliding tires, pedaling power and steering technique. No better place to see what fall has to offer. Especially when heavy rain showers cover the horizon the whole weekend long. Our riders were almost unrecognizable […]
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