Stories 5 July, 2019
From Robbie McEwen to Caleb Ewan. Our Noah has come a long way. Launched for the first time in the 2006 Tour de France, with an immediate Green Jersey podium in Paris. Much has changed, but some things didn’t. The Noah has evolved into the Noah Fast, but is still the preferred bike of Australia’s […]
Stories 11 April, 2019
The ‘Muur van Geraardsbergen’, perhaps one of the most famous climbs in the Tour of Flanders. This climb contains so much history, we don’t really know where to start. In those early years, they climbed the Kloosterstraat, behind the town center. Some say the race wasn’t important enough back then and therefore not allowed to […]
Stories 10 April, 2019
We covered the ‘Flying Moustache’ in detail two weeks ago. But that’s not all. Which suit is Victor Campenaerts wearing? Does he have a custom made helmet? What about his shoes, they are new, right? Discover every piece of information that will finalize our coverage of his equipment.
Stories 4 April, 2019
Do you know what’s the most difficult about the Oude Kwaremont? The part after the actual climb. Every time we ride it, we swear on the first part, but we die on the second. If you’re riding towards the Kwaremont, the road suddenly changes from concrete to cobblestones. Really bad cobblestones. Higgledy-piggledy paved or just […]
Stories 2 April, 2019
Breaking records. It’s about the bike, but even more about the athlete. The Flying Moustache is perfectly tailored to Victor’s needs, but what can we learn about his time trial position? What makes him and his time trial position eligible for succeeding the challenge? “The lower the handlebar, the faster you go?!”
Stories 1 April, 2019
Flanders. Cobbles. Steep slopes. Cycling champions. Few can use the “Made in Belgium” or “Made for cobbles” quality mark. We can. To celebrate that, we headed for the Flemish Ardennes with our Fenix SL Disc. We took a Lotto Soudal pro with us and drummed a “regional de l’étape” for a day of devouring cobblestones.
Stories 25 March, 2019
Take a look at Victor Campenaerts’ record bike, isn’t she a beauty? We think it’s time, with 3 weeks to go, to take a deep dive into Victor’s bike and explore the technology behind the Flying Moustache (thousands of Belgians voted for this remarkable name on the leading Belgian sports media website sporza.be).
Stories 22 March, 2019
Details make the difference. It’s a known saying and Victor truly believes it. Especially when in the position to break the World Hour Record. You notice it in everything he does. While we were zooming in on his preparation in Namibia, the following photo was taken.
Stories 19 March, 2019
Namibia, not your everyday cycling destination. But exactly the place where Victor Campenaerts spent his time preparing for his World Hour Record (timed by Tissot) attempt on April 16 or 17. Not just for the exotics, the European ITT champ had some very specific reasons to choose that spot for his training camp. “Definitely not […]
Stories 8 November, 2018
Designing the fastest road bike with the best fit ever. That was the goal of the prestigious project named ‘Noah Fast’. With this in mind, our R&D engineers set out to give it their absolute best effort to investigate the borders of aerodynamics. This would require our engineers to create something new. Something better. Something […]
Stories 9 October, 2018
Pro cyclists travel the world for cycling. They train, they race and they’re always on their bike. But never without a strictly predefined schedule in mind. Working towards goals and preparing for the next big race they meticulously plan their daily habits in function of their training scheme. But make no mistake, sometimes they would […]
News 5 October, 2018
You like riding off-road. It can be muddy, or dry as dust. Through forests, over fields and back on the road. You prefer drop handlebars. That means you’re a CX enthusiast. Or, no wait, maybe you’re an all-road lover. Perhaps both? What is the difference between a cyclocross bike and an all-road bike? They both […]
News 26 September, 2018
Three World Championship medals. Never have the UCI Worlds been so fertile for Ridley. A silver medal for Brent Van Moer’s Dean FAST in the U23 ITT on Monday and another silver for Bjorg Lambrecht’s Helium SLX in the U23 road race on Friday. But the cherry on the pie was Victor Campenaerts’ Belgian Blue bullet time with his Dean FAST on Wednesday. […]
News 17 September, 2018
Choosing the right escape. Attacking. Don’t look back. This is Thomas De Gendt. De Gendt isn’t just an ordinary cyclist. He’s anatypical rider without attitude who rather prefers to attack than to hide in the peloton’s belly. Doing the lead-out for Greipel’s sprint? Too much wriggling. Warming up for a time trial? He doesn’t believe […]
News 13 September, 2018
A flat stage with a traditional scenario. The La Vuelta 18th stage from Ejea de los Caballeros to Lleida was an excellent opportunity for sprinters to show their fast legs after the hills of the last exhausting days. A trio with the Belgian Lotto Soudal rider Jelle Wallays, Sven Erik Bystrom (UAE) and Jetse Bol (Burgos) […]
News 20 August, 2018
Marianne Vos, a phenomenon in women’s cycling and the last few weeks clearly growing to her best form. She already proved this by winning the Crescent Vargarda for the third time and a stage during the Giro Rosa. This rising form level reached a peak last weekend.
News 16 August, 2018
With 3 medals at the European championships, Ridley bikes can talk about a successful European campaign, taking a medal in three different cycling disciplines.
News 23 July, 2018
The Giro Rosa, the female counterpart of the Giro d’Italia and the longest multiple stage race in female cycling. Every stage is raced like a classic: hectic and fast. After a hard day on Italian soil, Marianne Vos took the victory during stage 8 on her Aura SLX.
News 26 June, 2018
The Belgian nationals have offered a second Belgian title for the Lotto Soudal team. Three days after the victory of Victor Campenaerts in the ITT, Annelies Dom has won the female road race on her Liz SL. The Lotto Soudal Ladies were almost all day in control, which resulted in a first and second spot […]
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