• Sign up for our monthly updates, news and special offers Click here

Ridley Customizer

Tell me more

What are Ridley’s custom designs?

Back in 1997 Ridley was founded as a frame painter with a focus on quality and craftsmanship. The founding vision that ‘everyone should be able to ride the bike of his dreams’ still lives on today. With our online ‘Customizer’ tool we offer you the chance to choose your own design and pick two or three colors out of 42 options. 

How do they look like? 

We offer a variety of multiple design options. The first choice that you have to make is if you want a design with 2 colors (named a ‘Pure Line’ design) or with 3 colors (you keep the stock design of the bike, but change the colors, named a 'Customizer' design). If you would like a Pure Line design we again offer 6 to 7 different options (Team, Classic, Heritage, Purest, XL, Fade, Noah Fast Special). The second choice is the color combination that you would like and the third choice is the matt or glossy finish of the bike.

Just surf through the options in the tabs below and discover the different designs!

How much do they cost?

2 color combinations or Pure Line designs cost you € 250,00 on top of the original price of the bike. The recently introduced 'Pure Line Fade' costs you an additional € 350,00.

3 color combinations or Customizer designs cost you € 500,00 extra.

But guess what? If you register below we can offer you the Pure Line option for free or a € 250,00 discount on the 'Pure Line Fade' and 3 color combination as part of our Free Pure Line promotion that runs from January 7 to February 28!

How do they look like? 

We offer a variety of multiple design options. The first choice that you have to make is if you want a design with 2 colors (named a ‘Pure Line’ design) or with 3 colors (you keep the stock design of the bike, but change the colors, named a 'Customizer' design). If you would like a Pure Line design we again offer 6 to 7 different options (Team, Classic, Heritage, Purest, XL, Fade, Noah Fast Special). The second choice is the color combination that you would like and the third choice is the matt or glossy finish of the bike.

Just surf through the options in the tabs below and discover the different designs!

How much do they cost?

2 color combinations or Pure Line designs cost you € 250,00 on top of the original price of the bike. The recently introduced 'Pure Line Fade' costs you an additional € 350,00.

3 color combinations or Customizer designs cost you € 500,00 extra.

But guess what? If you register below we can offer you the Pure Line option for free or a € 250,00 discount on the 'Pure Line Fade' and 3 color combination as part of our Free Pure Line promotion that runs from January 7 to February 28!

Discover the different
design options

Customizer

With the Customizer design, we will use the current design, but the colors will be adjusted. Look at the image below for a better idea of what we mean.

Pure Line

Ridley has various Pure Line designs as well. This means that the entire stock design of the bike has been stripped back and you can now choose between a few minimalist designs.
Classic
A sober design. Classy, without shenanigans and therefore so beloved.
Team
Smaller, local teams have always been using this design. Additional touches on the inner side of the front and rear fork. 
Purest
The purest of them all. The entire frame in one base color, apart from a nice little touch on the top tube. 
Fade
You’re looking at the newest Pure Line option! ‘Fade’ is the first Pure Line that is painted in 3 colors. The smooth transition of two colors gives your bike a really modern look.
Heritage
The features and advantages of a modern bike, but the look and feel of the 80’s. Retro, and including Belgian tricolor details. 
XL
An extra-large Ridley logo on the down tube and the entire front fork in the same color as the logo. Introduced in 2019. 
Noah Fast Special
Our top model deserves its own Pure Line, doesn’t it? Multiple touches on the tubes and forks of the frame, with the handlebar being painted in the same base color. Truly distinctive. 

How can I order a new bike with this discount?

  • Subscribe yourself
  • Check your inbox for the discount code
  • Create your design on our website
  • Download &
  • print the PDF
  • Find your closest dealer & bring him a visit
  • Your bike will be delivered 6-8 weeks after your order
  • Shine on the road & spread the news!
* This voucher gives you a discount of 250 EUR on the below mentioned Pure Line designs.
** This voucher is applicable on the Pure Line designs only (Purest, Team, Heritage, Classic, Fade, XL and Noah Fast Special).
*** Conditions of this voucher:
  • This code is only applicable when buying a new Ridley
  • This code cannot be combined with any other discounts / actions
  • This code can only be redeemed at an official participating Ridley authorized dealer
  • This code expires at March 13, 2020 - This code is only applicable for one voucher per member
  • This code is only available for models where Pure Line paint is available
**** Delivery time can fluctuate depending on production capacity and stock availability of Belgian Cycling Factory. 8 weeks is an indication of lead-time. Correct lead-time will be communicated on order confirmation.