We take pride in sponsoring some of the most talented and ambitious teams and riders in the peloton and cycling world. We are honored to be a part of their cycling journey. Our ambassadors share our passion for innovation and performance, and they represent the absolute best in the sport. Our main ambition is to help them reach their full potential on two wheels. We’re dedicated in helping them achieve their cycling aspirations, whether it’s winning races, exploring unfamiliar places or simply enjoying their ride. Because every ride counts.