A key element of the new warranty policy is its full transferability to a second owner. This strengthens the residual value of bicycles from Ridley, Eddy Merckx, Aeres and Nukeproof and aligns with a broader vision of circularity, sustainability and responsible product use within the cycling industry. For Nukeproof Downhill models, a 2-year warranty remains applicable; all other models fall under the new lifetime framework.

Within the bicycle industry, “lifetime” refers to the technical lifespan of the frame under normal use and yearly maintenance by a certified BCF-dealer. Belgian Cycling Factory applies a market-aligned limit of up to 10 years from the original purchase date, clearly and transparently defined in its legal Terms & Conditions.

By communicating “lifetime” in a clear and consistent way, BCF aims to reduce complexity for end users while providing a reliable and predictable framework for retailers, partners and organisations investing with a long-term perspective.

As a 100% family-owned company, Belgian Cycling Factory has been building strong bicycle brands with a clear identity for decades. The introduction of a lifetime and transferable warranty is a natural extension of this philosophy. BCF consistently puts the rider and the retailer at the centre of its thinking, while supporting retailers with clear, consistent and credible market propositions. The warranty reflects BCF’s confidence in its engineering, product quality and long-term partnerships across the entire value chain.

The new warranty policy applies to bicycles purchased from 1 January 2026, provided the bicycle is registered within 30 days of purchase and subject to clear and transparent conditions regarding ongoing maintenance, as defined in the applicable Terms & Conditions.