The Noah has gone #FromMcEwenToEwan
From Robbie McEwen to Caleb Ewan. Our Noah has already come a long way. It was launched for the first time at the Tour de France 2006, resulting in a Green Jersey in Paris. Much has changed, but some things have not. The Noah has evolved to become the Noah Fast, but it is still the favourite bike of Australia's best sprinter.
Today, 15 years have passed since our first sponsorship in the UCI Pro Tour, at that time with the Lotto team. The sponsorship is still ongoing and was only interrupted for three years. In 2009-2010 Ridley was the bicycle supplier for Katusha, and in 2011 it supplied Vacansoleil. No other brand outside of the big three (Specialized, Trek and Giant) has been continuously present in the current World Tour since it was founded in 2005.
Discover the #FromMcEwenToEwan story.