Cycling Vlaanderen initiates collaboration with Belgian Cycling Factory
In 2023, we collaborated with Cycling Vlaanderen during the opening of the Sport Vlaanderen Heusden-Zolder Velodrome Limburg. We provided 100 track bikes through bike rental, allowing all cycling enthusiasts to experience this Olympic track, measuring 250 meters. This partnership between two Belgian sports entities has been highly successful.
Subsequently, Cycling Vlaanderen sought a partner for its general operations. The federation contacted our CEO, Jochim Aerts, and it quickly became evident that both parties could strengthen each other. We already collaborate with Belgian Cycling, which has also strengthened ties with Cycling Vlaanderen.
Specifically, the more than 60,000 members of Cycling Vlaanderen will receive a discount on bikes and accessories from Belgian Cycling Factory. Belgian Cycling Factory will also provide bikes for larger events such as the Cycling Vlaanderen Classics or training camps for young riders.
Through Cycling Vlaanderen's Cycloo app, members can accumulate rewards and earn badges. These rewards can be used in the app's shop to get discounts on fun gadgets and products from Belgian Cycling Factory. Furthermore, it is also intended that the Flemish Cycling Center Eddy Merckx in Ghent will be supported in the same way as the Sport Vlaanderen Heusden-Zolder Velodrome Limburg.
Belgium's Largest Cycling Company
By collaborating more closely with national and regional federations, Belgian Cycling Factory further establishes itself as Belgium's largest cycling company. We consider it an honor to assist young riders in taking their first steps in the sport. We also provide opportunities for cycling enthusiasts to further develop, as every ride matters!"