EVERY RIDE COUNTS.

Remember that time as a kid, when you picked up your bike and started to explore your hometown? You tried new roads, visited new places and even challenged yourself to try and beat the best time. As you got older, that feeling of freedom and ease became all the more important. Riding your bike became an escape, an adventure or even a healthy outlet to make you feel alive. It became your hobby, your full-time sport, your ticket to a clear head.

We want you to experience that feeling over and over again.

Either as a high-performance athlete focussing on speed, or when you’re riding your daily commute. Even when you’re going for a ride to get your Sunday morning coffee, alone or with friends. Your bike needs to perfectly fit your way of life and bring you the enjoyment we all felt at a young age. At Ridley, we create the best bike for you that will make every ride count.

Anywhere, anytime. Every ride counts.

PERFORMANCE. The bike for your ambition.

Ridley makes bikes that are exceptionally innovative. Form follows function. Our R&D engineers give their absolute all to investigate and push the limits of lightweight, aerodynamics, comfort and durability. Going from the fastest road bike to the most comfortable commuter bikes. By testing our bikes in our own wind tunnel, we keep working towards the best bike possible. Ergonomics are key when it comes to designing a professional road bike. There is no one-size-fits-all solution. No two riders are the same, and every millimetre counts. Our technological experience gives us the opportunity to expand our offer to a wider audience. Want to become a gravel explorer? Or what about the next road champion? Even if you’re just enjoying your bike to your local bakery, we create your perfect bike.

EXPLORE. The bike that brings you freedom.

Whether you’re a high-performance athlete, you enjoy an occasional bike ride alone or with friends, or you travel around the world to explore any adventure: your Ridley bike makes you thrive. It makes you enjoy your ride. Its ease helps to clear your head and its outstanding technology brings you further than you could ever imagine. With Ridley, you experience true freedom to enjoy your life the way you want to. Your freedom improves your well-being. It is your priority to take care of yourself. Just as it is our priority to create the best bikes in the world for everyone to enjoy. We don’t take shortcuts. And neither should you. We pride ourselves in knowing our bikes will add life to your days. So never cancel a planned ride. Enjoy the potential your bike brings you. Every ride counts in bringing you happiness and energy.

We believe that every ride counts. It makes a difference in your well-being, whether it is to improve your physical performance or just to clear your head. A good ride makes you feel alive.

IDENTITY. The bike that fits your personality.

Make your bike unique and completely your own. Our configurator lets you create the bike you want. Choose your favourite colours and design, add a groupset and finalize your bike with all the components you need. The potential is endless since the choice is yours. At Ridley, we know that no bike fits all. If you truly want to make every ride count, it’s crucial to have your bike built the best way for you to enjoy and meet your goals. When it’s all about performance and aero- dynamics for you, it might all be about comfort and joy for the person next to you. Want to have a sleek, neutral design that enforces your minimal way of living? Or do you want your bike to be as remarkable as yourself? One thing’s for sure: we won’t be the ones stopping you from creating a bike that will perfectly fit your personality. Dream it. Build it. Ride it.

BELGIAN. The bike from the heart of cycling.

Ridley bikes are developed in the heart of cycling: Belgium. Bike racing plays such a key role in Belgium’s heritage and culture. Just walk down any street in Belgium on a Sunday afternoon, peek into a random window and you’ll most likely see a bike race on the TV. Belgium is also host to many of the world’s most famous bike races such as Tour of Flanders and Liege-Bastogne-Liege. Every cycling enthusiast knows about the Tour of Flanders, with its cobblestones and steep, short climbs. A race with 25.000 turns and a whopping hundred times more spectators. We are a family that’s extremely passionate about bike racing, straight up to our CEO who grew up in the bike racing world. The development of a new bike is still done at our headquarters in Flanders. The most beautiful bikes are still painted and assembled every day in the same Belgian factory. We also send our pros and testers every month over Belgium’s worst cobblestones and steepest climbs. Small country roads, braking, accelerating, dodging potholes and full acceleration on that unexpected, perfect bit of asphalt. Rain, wind, cold and sometimes a bit of sun. There is no better testing environment than the roads of Belgium. Our Belgium.

OUR HISTORY.

Ridley was founded in 1997 by Jochim Aerts. He grew up in the small town of Balen, located in Flanders, Belgium. Like many kids living in a land where cycling is such an ingrained part of its culture, Aerts had aspirations of becoming the next Merckx. Inspired by his older brother who competed at a high level as a promising youth rider, Aerts jumped in headfirst. His debut race was at the age of 14. But by the time he turned 19, he came to the realization that his dream of making a name for himself in the bike world would have to take a different path.
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