Ridley ambassadeurs en samenwerkingen

Jelle Geens is a Belgian triathlete from Heusden-Zolder, just a few kilometers from our factory. He has already competed three times in the Olympic Games. In 2024, he was crowned World Champion 70.3 Ironman in Dean Fast – the icing on the cake of a thriving partnership. Jelle also became the first test rider of the new Triton Fast, on which he continues to push his personal bests.

Louis Naeyaert claimed the European Half-Distance Triathlon title in 2023. In Menen, he completed the 1.9 km swim, 90 km bike, and 21 km run in an impressive 3:45:47. A year later, he earned bronze at the Long Distance World Championships. As a military firefighter, he also supports his colleagues in preparing for endurance events.

The six-time indoor rowing world champion uses the bike to expand his training. We support the Limburger with a Grifn and have already had the pleasure of welcoming Lemmelijn several times on our social rides.

As a bicycle manufacturer, we collaborate with Belgian Cycling. It is an honor to support the national federation in tackling the challenges of competitive cycling. Thanks to this partnership, riders such as Lotte Kopecky, World Champion Lindsay De Vylder, and the women’s pursuit team have already raced on our lightning-fast track bikes. Even the national coaches proudly ride our machines in the iconic Belgian blue colors.

The cycling federation for recreational and competitive cyclists receives our assistance in supporting its members and in logistics at events such as the Cycling Vlaanderen Classics or training camps for young riders. The 60,000 members of Cycling Vlaanderen also receive a discount on bikes and accessories from Belgian Cycling Factory.

Almost a hundred years ago, Polish world traveler Kazimierz Nowak was one of the very first bikepackers on earth. He left his front door to cycle all the way to the southernmost point of Africa. Along the way, he wrote hundreds of articles that were published in newspapers back home. Cultural scientist Tom Ysewijn wrote the masterpiece Alone Through Africa about his journey. The story caught the attention of actor Titus De Voogdt, who, together with content creator Jeroen Franssens and Ysewijn himself, set off to Africa on our Kanzo Adventure Alu bikes for the Nowak podcast.